 
Adtech Communications Group has excelled in both in the creative and technical
aspects of character animation. Working with high end computer tools and a
wealth of animation experience grown since 1982, we are well known for getting
the creative spark into an animated character and touching the viewer with humor
and heart.
 Why We Create Animated
Characters
As a graphics communications
company it became apparent to us that some messages can only be conveyed by
giving inanimate objects personality traits, or by using animated characters to
say things and express emotions that company employees could not get away with.
Whether it is a talking widget or an animated employee; animated characters
create active interest by exaggerating their facial and body features, being
squished and squashed, bulging their eyes, or having steam pouring out their
ears.
Building
Characters
We research your communications needs, then build a
distinct personality for your character by defining four areas: 1) Its Body: Is
it short or Tall? Big eyed or small? Does it have a nose it never liked? 2) Its
Biography: Where and when was it born? How big a family? The Oldest or
youngest? 3) Its Personality Quirks: What are its dreams for the future? Its
likes and dislikes? 4) Its Environment: Who are the characters it interacts
with? What is its job in life? Where does it live? By first defining its
personality we create characters that act and react to situations in consistent
ways that the viewer can relate to. A character that the viewer can “bond” with
as a friend or companion, or love to hate as a villain.
22 Years Experience
Since 1982 our head animator,
Robert Persons, has combined his talent, skill and dedication to delight
audiences with his Hyph the overhyped hyphen, the animated air cleaner with a
heart called Exie, the wise and eloquent talking oak tree, the Honey Nut
Cheerios bee and other high quality animated characters. We get repeat business
from international companies with some very high standards such as 3M, General
Mills, Honeywell, and many others.
Industry's
Best High End Tools
To give our characters the most
punch we use the industry’s best high end Unix based workstations from SGI, the
same as used by the finest international animators who work on feature films. We
then add Houdini 3-D software, which is the highest end software on the market
capable of the most sophisticated character animation: from NURBS 3-D modeling,
to inverse kinematics, to lattice deformations, to rigid body physical
mathematics, and all the latest innovative tools.
Unique
Integrated Approach
We have all the high end
finishing tools in house for the electronic media, such as Discreet’s Edit for
non-linear video editing, Macromedia Director for interactive, a variety of
tools for web deployment, as well as full audio editing capabilities. So we can
deliver your animated characters, with all the bells and whistles, in complete
packages for all of the electronic media. With these capabilities in house, it
saves you money while multiplying the impact. We can also produce
high-resolution images, in formats usable by printers that enable your
characters to be seen in newsprint, brochures, and billboards. And we always
archive all of our work so we can accommodate your re-purposing or reoccurring
needs in a timely fashion at a fraction of the original cost.
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