 
Adtech Communications Group has a proven track record in designing electronic
graphics that convey, on both a conscious and unconscious, level the essence of
your company. We specialize in understanding the unique psychology of design for
each of the emerging electronic media, as well as how to maximize cross-media
reinforcement.
 Twenty-Seven
Years of Exceptional Experience
Since 1977 we have been at the forefront of
corporate identity design for some of the world’s largest companies such as: 3M,
AT&T, Miller Beer, Fisher-Rosemount, Control Data, Dupont, Minnegasco, National
Car Rental, Hormel Foods, General Mills, Anderson Windows, Caterpillar Inc.,
GMAC-RFC, Lifetime Fitness, Lutheran Brotherhood, Prudential Insurance, Dow
Chemical, Proctor and Gamble, Texas Instruments, Graco, KMSP-TV, NSP, Alpine
Industries, Datacard Worldwide.
Research Approach
We draw upon our former advertising agency background to fully
research the core abstract qualities that you need to convey, how you stand with
the competition, what the changing market forces are, what your historical image
has been, and what your image needs to be to successfully move into the future.
Visual
Image Plan
Our commitment to you goes far
beyond the simple spinning of a logo. Adtech recognizes the need not only for a
high quality, consistent look of your logo across media, but also for
consistency in surrounding graphic elements. Our Visual Image Plan includes logo
animation, as well as a series of graphic elements and backgrounds that all
reinforce each other to convey the essence of your company in a coordinated way.
The Visual Image Plan acts as a set of electronic media standards and elements
(similar to your logo print standards) that can be distributed to all your
video, interactive and web vendors … with assurance of effectiveness and
consistency.
Coordination of All Electronic
Media
As a design company that
specializes in electronic media, we are very familiar with the common and the
very unique demands of each medium. Our design implementation for each medium is
looked at in its’ visual context, as well as the medium’s ever shifting
technical capabilities, to provide consistent, powerful and coordinated image
repetition across all the electronic media. Core data files are shared between
the media to achieve cost savings.
Identity Graphics for Theme
Programs
In addition to creating an
identity piece for a theme program, our capabilities can expand on that to
include creation of virtual video sets, such a take off on “Who Wants To Be A
Millionaire”. Or we can round out your theme presentation with a three
dimensional journey through your company’s past, or to the future with special
visual and sound effects … all fully coordinated with the core theme design.
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