How Graphics and Animation Can Improve Your Success Today's audience is visually driven. Graphics and animation impart information and evoke feelings quickly. A graphic interface and animation based on a strong concept is the basis for success. Adtech is poised to design this for you.
Must Know Before Starting
There are four things that must be known and agreed on before production begins so we can design the graphics and animation appropriately:
Key Communication Objectives - who is the target audience and what effect do we want to have them. What is the message?
Time Frame - when is the project due and who is involved in the sign off?
Budget - How much are we investing on this end of the project and who is responsible for payment?
Media Used - Where will this be used? Message designed must be bandwidth friendly and maximize the media's potential.
Special Considerations for Video and Film
Animation needs to be concept driven, not effects driven. So first up is more in depth research on the target audience and other applications to determine the best creative direction. After we establish the creative direction, we'll discuss ways to accomplish the objective(s) using CGI.
We have hand selected 3-D and 2-D systems that are fully integrated to give you a number of solutions as well as
unmatched flexibility for your varied goals. Additionally, we are linked with custom programmers that can write code to do any conceivable effect.
After your approval on the general concept we begin your project.
There are several sign off points where you view a low resolution file of your animation. This is your opportunity for fine tuning the piece. Your final effects piece
may be a blend of live footage and 3-D animation layered with 2D elements. The look today of the animation can be crisp, organic or purple hair. Once you have approved the piece we will output to the media(s) of your choice. We have access to unlimited Input Output options. All transfers can be made digitally or through traditional means.
Special Considerations for the Web
Firstly, we must consider viability and feasibility of a Web Site. We explore every possible application for your web site. We research how your web site can disseminate information, enhance public relations, save money and make money. It's a new media and can open up new markets for you.
Next we develop a graphic concept and look - since the web is a highly visual media, use of powerful graphics and animation and design of a user friendly graphic interface are key factors between success and failure.
Development of Infoflow: The structuring of the content must be intuitive and logical at the same time. This helps to build an interface that is both friendly and useful in nature.
Measuring success: Beyond hits per day, we can design a site that provides you with customer feedback to help better understand your customer. This feedback will be used to evolve the web site.
Adtech has over twenty years of experience in creating and leading viewers through 3-D space. We have regularly produced high end 3-D animation for clients such as Honeywell, 3M and
General Mills. As the web becomes more of a graphic rich 3-D environment, Adtech's unique graphic/animation background not only gives your web site a dramatic visual edge today, but also lays the groundwork to easily upgrade the site as the dimensional capabilities of the web grow over the coming years.
Future of Web Design: The web, as we see it today is a two dimensional page by page medium. As bandwidth increases the web will soon be a three dimensional medium (VRML) with the user moving through the information, rather than looking at it. The long term success of a web site will depend on creating a design plan now that will allow for the easiest way to upgrade the look in this rapidly changing medium. For more about this, check out our section called Web Design for the Future.
Multimedia and gameware are terrific for characters. For more information on character development, please contact Sales Representative Maureen Lundberg.
The Multimedia team: Adtech has served as art director and executor of graphics and animation in collaboration with a Multimedia developers. Clients include Minnesota Satellite and Technologies, Honeywell, Hormel and 3M.
Today's audience is visually driven. Graphics and animation impart information and evoke feelings quickly. A graphic interface and animation based on a strong concept is the basis for success. Adtech is poised to design this for you.
Animation needs to be concept driven, not effects driven. So first up is more in depth research on the target audience and other applications to determine the best creative direction. After we establish the creative direction, we'll discuss ways to accomplish the objective(s) using CGI.
Firstly, we must consider viability and feasibility of a Web Site. We explore every possible application for your web site. We research how your web site can disseminate information, enhance public relations, save money and make money. It's a new media and can open up new markets for you.
Future of Web Design: The web, as we see it today is a two dimensional page by page medium. As bandwidth increases the web will soon be a three dimensional medium (VRML) with the user moving through the information, rather than looking at it. The long term success of a web site will depend on creating a design plan now that will allow for the easiest way to upgrade the look in this rapidly changing medium. For more about this, check out our section called 
Multimedia and gameware are terrific for characters. For more information on character development, please contact